The Dark Side of BBQ Success | Quetorials + Primitive Pits

Success in barbecue looks like sold-out trays, packed restaurants, and magazine lists — but behind it can be pressure, burnout, unwanted attention, and a serious personal cost.

In part two with the Primitive Pits + Quetorials guys, we get into the darker side of BBQ success: the pressure of being “the BBQ guy,” why cooking is often the easiest part, Jordan’s sobriety story, and what it really takes to keep showing up in this business.